Welcome to The Red Thread, a weekly(-ish) branding and culture newsletter exploring what founder-led brands can learn from cult luxury heavyweights in order to build the same kind of timeless, relevant, culturally aware, and irreplaceable positioning in their own categories.
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Issues:
ISSUE 04: Audit before you edit
How to audit your brand in 15 questions or less - so you surface the cracks and solve the right problem.
ISSUE 03: Brace yourself - I'm going to talk about personal branding
Giving personal branding a rebrand, plus all the ways I'm using AI in my work
ISSUE 02: Reflection vs. Reaction and The Pecking Order
Cultural takeaways and a deliberate structure that works smarter, not harder, for your brand
