Building a distinct brand identity inspired by the synergy in collaboration
DeSallesFlint is an award–winning, boutique interior design studio founded by Regis DeSalles and Simon Flint. Their work seeks to create an eclectic world in every space with a rich narrative threaded through every detail.
After 10 years of running their successful interior design agency, I helped DeSalles Flint reposition themselves to better attract more clients in the luxury hospitality and residential sectors. Their challenge was to communicate their boutique, personal offering and hands-on service that could differentiate them from the often cold, hierarchical and corporate personalities of their competitors, all whilst attracting larger, luxury clients.
We began with a facilitated strategy workshop to uncover opportunities in the market and effectively reposition the brand in the minds of their new target audience.
Inspired by the murmurations of starling birds, the new positioning strategy became ‘Synergy Through Collaboration’, communicating that when working with DeSalles Flint the sum is greater than the whole of it’s parts and that their clients would experience the true results of a hands-on, collaborative approach.
The resulting visual identity communicates the brand’s collaborative approach to creating rich, layered narratives.
I provided a full identity system development, brand tone of voice and copywriting, art direction, and application.
