DeSallesFlint

DeSallesFlint is an award–winning, boutique interior design studio founded by Regis DeSalles and Simon Flint that work to create an eclectic world in every space with a rich narrative threaded through every detail.

They undertake a curious, addictive, explorative approach to collecting inspiration from many sources of creative influence to help shape a concept, evoke a mood or tell a story. Doing so hands-on with an approachable method that embraces the synergistic effects of collaboration.

Twenty Assembly worked with the team at DeSallesFlint to develop a compelling brand strategy from the ground up. Inspired by the energy and synergy in the flight patterns of starling birds called murmurations, the resulting identity communicates the brand’s collaborative approach to creating rich, layered narratives.

The brand identity explores this push and pull energy through adaptation to the width of the page and variation in both letter and word spacing.

This dynamic sentiment is paired with the simplicity of space and the use of colours derived from nature to communicate the hands-on and humble approach of the brand’s founders. Against a backdrop of muted, organic tones the introduction of a sole unexpected pop of colour is a bright blood orange. This brings an element of surprise representing a quietly confident and unapologetic spirit.

We provided full brand strategy development, brand tone of voice and copywriting, art direction, visual identity and application.

Photography by Josh Shinner
Inspiration video above by Robert Hodgin via Vimeo